Motorcycle safety is always a priority. To reach both riders and drivers, Alliance has partnered with several state agencies to promote motorcycle visibility and combat impaired riding.

The Look Twice and Watch for Motorcycles campaigns focus on driver awareness — encouraging motorists to stay mindful of motorcycles on the road. The Ride Sober campaign complements those efforts by reminding motorcycle riders of the dangers of impaired riding.

Alliance has also integrated motorcycle rallies into the mix, meeting riders where they are. Riders respond especially well to the Ride Sober message when it’s paired alongside the Watch for Motorcycles campaign.

At these events, a giant 20-foot inflatable motorcycle draws in attendees and doubles as a popular selfie opportunity. Look Twice and Watch for Motorcycles yard signs are always a hit with riders — and help carry the safety message well beyond the event itself.

Surveys conducted via tablets at the display collect valuable safety data while also prompting riders to reflect on their own safety habits.