Being the designated driver has always been the right call — but it hasn’t always felt like the celebrated one. Designated Drivers Are Legendary changes that by shifting the cultural conversation around sober driving from obligation to recognition.

The campaign honors the friends who volunteer to stay sober, the ones who quietly put everyone else’s safety first. Through rewards, recognition, and unforgettable experiences, Designated Drivers Are Legendary gives those unsung heroes something they’ve always deserved — a moment in the spotlight.

For state highway safety offices, this campaign offers a fresh and engaging way to promote sober driving that doesn’t lead with fear or consequence. It leads with celebration. And that kind of positive reinforcement has a way of sticking.