The Choices Matter initiative is a life changing program using personal stories and interactive materials to inspire students to make the right choices while behind the wheel. Through the Choices Matter program we have been fortunate enough to impact over 75,000 lives at over 300 different high schools across the country by reminding them that each choice you make matters.
The Choices Matter program includes an in-school speaker to share their personal stories in an effort to connect with students.
As part of the program, Alliance staff set-up an interactive display that includes impaired goggles and a driving simulator to help engage students and involve them
Campaign materials, including posters, banners, and digital media are provided to the schools so the message can continue to influence and remind students.