Motorsports venues are a prime setting for reaching a key at-risk demographic — predominantly young male fans with a high appetite for excitement and risk.

NASCAR For fans across several states, NASCAR race weekends are the premier motorsports experience. These events draw thousands of enthusiastic fans over three action-packed days and offer a range of partnership opportunities — from collaborating with the venue itself to aligning with race teams or individual drivers.

IndyCar IndyCar events attract a similarly passionate fanbase, with the added appeal of a distinct racing culture and a loyal following across multiple markets. Race weekends provide strong visibility opportunities and a receptive audience for safety messaging.

Regional Motorsports Not every state has a NASCAR or IndyCar venue, but regional motorsports tracks exist across the country — drawing the same core demographic on a smaller, more local scale. Many of these venues host weekly races, offering extended and repeated exposure to this at-risk audience throughout the season.