Impaired driving is a message that needs to be reinforced through multiple connections. Just hearing the message once isn't enough, it has to be at the forefront at all times when in a compromising situation.
Alliance has developed several outreach campaigns to make sure the message is heard at the most critical times. Events like sporting events and beer and wine festivals reinforce the message of having a sober driver. At these events, drinking is prevalent, which is why hearing the message at this critical time is so important. It serves as the final reminder that a sober ride is the best choice.