Alliance teamed with the Wisconsin Bureau of Transportation Safety to coordinate signage and public address announcemeines within six motorsports venues.  The six venues represented large communities, such as Milwaukee and Madison, and also reached into rural pars of the state, such as Superior and LaCrosse. 


Regional motorsports venues are located throughout the state of Wisconsin.  These venues provide weekly live entertainment for thrill seeking auto enthusiasts. 


The Wisconsin Bureau of Traffic Safety received signs in each of the six motorsports venues.  Theses signs were visible for each race during the racing season.  

Public Address Announcements

Public address announcements were made at each racetrack prior to and during every race.  These announcements disseminated safety information to a captive audience and helped reinforce the message during throughout the season.