West Virginia



The West Virginia Governor’s Highway Safety Program promoted the "One Text, or Call Could Wreck It All" message to their target demographic via six on-site football games taking place at high schools.


The Alliance staff interacted with students, and kept them engaged during the six football games with the use of an interactive display involving customizable spirit signs with the One Text or Call logo to gain exposure for the message.

High School Football

High school football is very popular in West Virginia and provides the perfect medium to reach students and parents about the dangers of distracted driving.  

Thumb Bands

Promotional thumb bands were distributed to students who stopped by the distracted driving display prior to the game.  

Spirit Signs

Students and parents were encouraged to stop by the display prior to the game to create their own spirit sign.  Spirit signs included the One Text or Call message on the back, and provided a blank side to create their own motivational message to display during the game.