Vermont Lake Monsters
Vermont Lake Monsters, the single-a minor league baseball affiliate of the Oakland Athletics. This partnership allowed the “Drive Sober” message to be displayed in the ballpark through an outfield wall billboard, as well as nightly public address announcements during each home game, as well as an advertisement for the souvenir program.
University of Vermont
A useful opportunity to reiterate the “Drive Sober” message through college sports such as men and women’s basketball and hockey was provided by the University of Vermont Catamounts.
Regional Motorsports Venues
In-venue signs and nightly public address announcements were performed at three motorsports venues, i.e. Thunder Road International Speed Bowl, Devil’s Bowl Speedway and Bear Ridge Speedway.
Designated Drivers are Legendary
The “Designated Drivers are Legendary” program was also enacted throughout the whole season, and fans were given the chance to register for the opportunity to meet NASCAR legend Bobby Allison and NHL Hall of Famer Gerry Cheevers by signing a pledge always to drive sober or have a sober driver.
Bobby Allison
NASCAR Legend and Hall of Famer Bobby Allison made appearances at Thunder Road Speedway. One fan who signed the pledge to always have a sober driver was selected to participate in a special opportunity to meet the legend prior to his appearance. Bobby signed autographs and participated in radio and television interviews discussing the importance of having a sober driver.
Gerry Cheevers
NHL Hall of Famer Gerry Cheevers made an appearance at a University of Vermont hockey game as part of the Designated Drivers are Legendary promotion. One fan had an opportunity for a special meet & greet session with Gerry, before he signed autographs for fans at the game.
