Missouri

The Missouri Coalition for Roadway Safety established a partnership with Alliance to create a campaign to promote the highway safety message to a total of twenty regional motorsports and minor league baseball teams. Premium in-venue signage and nightly public address announcements were a source of exposure throughout the season.
	Motorsports Seven motorsports venues were incorporated into this marketing campaign. In each of these venues, signs were placed in high traffic locations, and public address announcements were made nightly before, during, and after each event.
Minor League Baseball Premium signage opportunities were placed within each venue, providing exposure at every event during the year.
	Signage Premium signage opportunities were placed within each venue, providing exposure at every event during the year.
Public Address Announcements Nightly public address announcements were made prior to and during each race. These announcements provided safety facts and information to a captive audience throughout the race season.
	Engagements Alliance staff were on-site at each venue to activate the campaign and engage fans attending the event.
Designated Drivers are Legendary The "Designated Drivers are Legendary" program was held to provide fans with the opportunity to register anytime during the season to pledge to make sure to always have a sober driver. Out of the pledges collected at the motorsports venues, one fan chosen and given the chance to attend a race a the special guest of NASCAR Legend Bobby Allison who served as the Designated Driver for the evening. From the pledges collected at the baseball venues one fan was selected to be a special guest of baseball legend Albert Pujols and his famous friends at his Celebrity Christmas Celebration.
	NASCAR Legend Bobby Allison Out of the pledges collected at the motorsports venues, one fan chosen and given the chance to attend a race a the special guest of NASCAR Legend Bobby Allison who served as the Designated Driver for the evening.
Baseball Legend Albert Pujols From the pledges collected at the baseball venues one fan was selected to be a special guest of baseball legend Albert Pujols and his famous friends at his Celebrity Christmas Celebration.