Kentucky
The Kentucky Office of Highway Safety partnered with Alliance on a motorsports campaign to receive exposure through the National Corvette Museum and Motorsports Park as well as two motorsports venues. |
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MotorsportsMotorsports are a great way to reach a high risk demographic. Regional motorsports venues provide weekly live entertainment for thrill seeking motor enthusiasts. |
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SignageThroughout the space of each venue, signs displaying the campaign message were displayed throughout the season. |
Public Address AnnouncementsPublic address announcements were made prior to and during each event to a captive audience. |
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EngagementsInteractive activities, such as a selfie station, were set up on-site to increase opportunities for exposure and engagement. The selfie station allowed fans that were attending the event to have a picture taken with a commemorative border. This picture was automatically uploaded to social media to gain exposure online, as well. |