The Kentucky Office of Highway Safety partnered with Alliance on a motorsports campaign to receive exposure through the National Corvette Museum and Motorsports Park as well as two motorsports venues.


Motorsports are a great way to reach a high risk demographic.  Regional motorsports venues provide weekly live entertainment for thrill seeking motor enthusiasts. 


Throughout the space of each venue, signs displaying the campaign message were displayed throughout the season.

Public Address Announcements

Public address announcements were made prior to and during each event to a captive audience.


Interactive activities, such as a selfie station, were set up on-site to increase opportunities for exposure and engagement. The selfie station allowed fans that were attending the event to have a picture taken with a commemorative border. This picture was automatically uploaded to social media to gain exposure online, as well.