The Kansas Department of Transportation partnered with Alliance Sport Marketing to increase exposure across the state for Impaired Driving via ten motorsport venues, the Kansas State Fair's Demolition Derby as well as 23 rodeo events with the Kansas Professional Rodeo Association.


The campaign included premium signage in each regional motorsport venue. Nightly public address announcements were made in between races and schedule posters with each venue's schedule of events for the season were distributed and placed at visible locations in high traffic areas within the community. 

State Fair

During the Kansas State Fair event, KDOT received public address announcements and signs throughout the venue, and Alliance set up and staffed and interactive display to engage the attendees.


Across the state, The Kansas Professional Rodeo Association hosted a total of 23 sanctioned events culminating KPRA Finals in Dodge City.  Each of which involved signs and public address announcements.