Motorsports
Iowa has a strong following for regional motorsports venues. These venues are located in rural areas of the state, providing weekly live entertainment to thrill-seeking auto enthusiasts.
Signage
Premium signage opportunities were placed within each venue, providing exposure at every event during the year.
Public Address Announcements
Nightly public address announcements were made prior to and during each race. These announcements provided safety facts and information to a captive audience throughout the race season.
Banners
Promotional banners, featuring the local racetrack and highway safety message, were distributed to local high traffic locations, such as gas stations, bars, and restaurants.
Choices Matter is a campaign developed by Alliance Highway Safety to remind students that the choices we make have consequences. The Iowa Governor’s Traffic Safety Bureau partnered with Alliance Highway Safety to develop and coordinate a five school campaign involving a guest speaker and in-school engagements with students on the dangers of impaired driving, distracted driving, and occupant protection.