Alliance started as a sports marketing company doing highway safety campaigns and has evolved into a highway safety company that does sports marketing.  Since 2002, Alliance has partnered with 26 State Highway Safety Offices and organizations to promote highway safety.  The staff of Alliance is experienced marketing and highway safety messaging.  

Alliance has the personnel and the years of experience in marketing, activation and highway safety, to design, activate and report on successful campaigns. As attendees of GHSA and LifeSavers conferences for over 10 years, the Alliance management staff seeks training and advice from experts in the field of highway safety and regularly trains all levels of staff in new highway safety-related laws and issues.  

Alliance is a proud member of the Governors Highway Safety Association.