Alliance Highway Safety has been dedicated to promoting highway safety messages through partnerships with State Highway Safety Offices and organizations since 2002. Alliance identifies and aggregates groups fitting the target demographic of a particular need area to create, implement and activate an effective campaign. By essentially becoming an extension of the highway safety organizations staff Alliance is able to effectively changes the attitudes and behaviors of drivers leading to life saving results.
Raebekkah joined the Alliance team in January of 2020. She graduated from the University of Illinois at Urbana-Champaign with a Bachelors degree in Recreation, Sport, and Tourism in 2018 and from the University of Michigan with a Masters degree in Sport Management in 2019.
Before Alliance, Raebekkah was a Program Coordinator for the McDonald’s All American Games where she gained extensive experience in sponsorship activation and event management. She also worked for the US Open Tennis Tournament in player operations and catered to the needs of many various stakeholders. While in undergrad, she worked for the Fighting Illini mens and womens tennis teams, assisting in managing facility needs, hospitality needs and tournament logistics.
As Regional Manager, Raebekkah will ensure the success in development and production of events for Alliance clients.