Rodeos

Rodeos are another great way to reach a rural and diverse demographic.  Rodeos are often held in and draw from rural areas.  These areas are the hardest to reach through traditional media, such as billboards, because of limited availability.  Rodeos are also a great opportunity to reach pickup truck drivers. Rodeo attendees often work on farms and are used to jumping in and out of their vehicles without thought of seatbelt safety.