Motorcycle safety is always a concern. In effort to reach out to both motorcycle riders and drivers, Alliance has worked with several state agencies to promote motorcycle visibility and impaired riding concerns.
The Look Twice and Watch for Motorcycles campaigns are focused on awareness by drivers to be mindful of motorcycles on the road.
Ride Sober campaign is also used to remind motorcycle riders the dangers of impaired riding.
Alliance has incorporated motorcycle rallies into the mix to engage motorcyle riders at these events. Riders are more receptive to the safety message of Ride Sober when the message is paired with the Watch for Motorcycles campaign.
A giant 20' inflatable motorcyle is used to attract attendees at these events and makes for a terrific selfie opportunity. Look Twice and Watch for Motorcycle yard signs are a hit with riders, and they help spread the message for motorcycle safety.
Surveys are conducted through tablets at the display, collecting important safety data, but also serving as a reminder to the rider of their safety habits.