Tennessee

Tennessee's Highway Safety Office has maintained a 17-year partnership across the state with motorsports venues and minor league baseball teams across the state.

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Minor League Baseball

The nine minor league baseball teams in Tennessee provide a tremendous reach and overwhelming value.  In 2018, more fans attended minor league baseball games than any other professional sport.  In fact, with total attendance of 1,738,428, minor league baseball nearly outdrew the Grizzlies, Predators, and Titans combined.

Motorsports

There are 36 motorsports venues in Tennessee. Many of these racetracks are located in rural communities, providing weekly live entertainment to a thrill seeking demographic.

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Designated Drivers are Legendary

The "Designated Drivers are Legendary" program gave fans the opportunity to meet celebrities and helped drive home the message of always having a sober driver.  The program gives local news outlets a new angle on the highway safety message, and provides additional earned media exposure.

Baseball legends included Fred McGriff, Dale Murphy, and David Justice. 

County Fairs

Alliance Highway Safety coordinated presence at five state and county fairs on behalf of the Tennessee Highway Safety Office.  At each location, Alliance staffed and engaged with fair attendees through interactive games and selfie station, raising awareness for a variety of safety issues, including impaired driving.  

 

Choices Matter

The Choices Matter is a program that has reached hundreds of schools throughout the country since 2015.  The program coordinates with a variety of presenters, each with an impactful story to tell as they relate to students making smart decisions on the road.  Where time and space allow, the program also provides the students an opportunity to participate in an interactive demonstration with activities such as a virtual reality driving simulator or impairment goggles to show students the practical effect of the choices they make.  In addition, campaign materials are given to each participating school to continue reinforcing the safety message throughout the year.

   
   

 

Tennessee's Highway Safety Office has maintained a 17-year partnership across the state with motorsports venues and minor league baseball teams across the state.

TN_MiLB.jpg

Minor League Baseball

The nine minor league baseball teams in Tennessee provide a tremendous reach and overwhelming value.  In 2018, more fans attended minor league baseball games than any other professional sport.  In fact, with total attendance of 1,738,428, minor league baseball nearly outdrew the Grizzlies, Predators, and Titans combined.

Motorsports

There are 36 motorsports venues in Tennessee. Many of these racetracks are located in rural communities, providing weekly live entertainment to a thrill seeking demographic.

TN_Motorsports.jpg
TN_FredMcGriff.jpg

Designated Drivers are Legendary

The "Designated Drivers are Legendary" program gave fans the opportunity to meet celebrities and helped drive home the message of always having a sober driver.  The program gives local news outlets a new angle on the highway safety message, and provides additional earned media exposure.

Baseball legends included Fred McGriff, Dale Murphy, and David Justice. 

County Fairs

Alliance Highway Safety coordinated presence at five state and county fairs on behalf of the Tennessee Highway Safety Office.  At each location, Alliance staffed and engaged with fair attendees through interactive games and selfie station, raising awareness for a variety of safety issues, including impaired driving.  

 

Choices Matter

The Choices Matter is a program that has reached hundreds of schools throughout the country since 2015.  The program coordinates with a variety of presenters, each with an impactful story to tell as they relate to students making smart decisions on the road.  Where time and space allow, the program also provides the students an opportunity to participate in an interactive demonstration with activities such as a virtual reality driving simulator or impairment goggles to show students the practical effect of the choices they make.  In addition, campaign materials are given to each participating school to continue reinforcing the safety message throughout the year.