New Mexico

The New Mexico Traffic Safety Bureau enlisted the help of Alliance Highway Safety to coordinate a state fair outreach campaign to engage attendees on impaired driving and other highway safety issues.  

County Fairs

The Alliance team worked with the New Mexico Traffic Safety Bureau to identify four county fairs to promote the impaired driving message. These fairs included Eddy County Fair, Lea County Fair & Rodeo

Lincoln County Fair, and Southern New Mexico State Fair & Rodeo.  

Activation

Alliance designed and staffed an interactive display at each fair to attract attendees to visit the booth and learn more about highway safety issues.