New Hampshire

 

The New Hamsphire Highway Safety Office partnerd with Alliance Highway Safety to coordinate a state wide awareness campaign through motorsports venues.  

Motorsports

Motorsports are a great way to reach a high risk demographic.  Regional motorsports venues provide weekly live entertainment for thrill seeking motor enthusiasts. 

New Hampshire Motor Speedway

New Hampshire Motor Speedway is home to NASCAR weekend races twice each year.  These events are the largest attraction in the state.  The New Hampshire Highway Safety Agency received.

Regional Motorsports

Motorsports are a great way to reach a high risk demographic.  Regional motorsports venues provide weekly live entertainment for thrill seeking motor enthusiasts. 

Signage

Premium signage was placed within each motorsports venue, featuring the Buckle Up New Hampshire. Every Trip. Every Time. message.  

Public Address Announcements

Public address announcements were made prior to and during each event to a captive audience.

Schedule Posters

Schedule posters for each motorsports venue were produced and distributed throughout the community, placed in high traffic locations, such as restaurants, bars, and gas stations.  

You've Been Ticketed

Alliance worked with local law enforcement officials to implement a You've Been Ticketed campaign at the motorsports venues.  As fans arrived to the racetrack, seatbelt use was checked.  Fans caught wearing their seatbelts were "ticketed" with a voucher for a free t-shirt.  

Engagements

Interactive activities, such as a selfie station, were set up on-site to increase opportunities for exposure and engagement. The selfie station allowed fans that were attending the event to have a picture taken with a commemorative border. This picture was automatically uploaded to social media to gain exposure online, as well.