Motorsports
Motorsports are a great way to reach a high risk demographic. Regional motorsports venues provide weekly live entertainment for thrill seeking motor enthusiasts.
New Hampshire Motor Speedway
New Hampshire Motor Speedway is home to NASCAR weekend races twice each year. These events are the largest attraction in the state. The New Hampshire Highway Safety Agency received.
Regional Motorsports
Motorsports are a great way to reach a high risk demographic. Regional motorsports venues provide weekly live entertainment for thrill seeking motor enthusiasts.
Signage
Premium signage was placed within each motorsports venue, featuring the Buckle Up New Hampshire. Every Trip. Every Time. message.
Public Address Announcements
Public address announcements were made prior to and during each event to a captive audience.
Schedule Posters
Schedule posters for each motorsports venue were produced and distributed throughout the community, placed in high traffic locations, such as restaurants, bars, and gas stations.
You’ve Been Ticketed
Alliance worked with local law enforcement officials to implement a You’ve Been Ticketed campaign at the motorsports venues. As fans arrived to the racetrack, seatbelt use was checked. Fans caught wearing their seatbelts were “ticketed” with a voucher for a free t-shirt.
Engagements
Interactive activities, such as a selfie station, were set up on-site to increase opportunities for exposure and engagement. The selfie station allowed fans that were attending the event to have a picture taken with a commemorative border. This picture was automatically uploaded to social media to gain exposure online, as well.