MADD


Alliance created a MADD mobile tour with three minor league baseball teams in April 2014 promoting the PowerTalk21 campaign.  The mobile tour made stops in Colorado Springs, Colorado, Columbus, Ohio, and Jackson, Mississippi.

Minor League Baseball

Alliance worked with the Colorado Springs SkySox, Columbus Clippers, and Mississippi Braves to promote the MADD PowerTalk21 initative.  These cities were selected from key markets at the direction of MADD.  

Activation

Alliance developed and produced a branded tent display with MADD logo and messaging to attract game attendees to visit the booth and learn more about the PowerTalk21 initiative. 

Promotional Items

In order to engage fans and send them home with material from MADD that would have an impact and offer a reminder of the MADD messaging they heard at the ballpark, Alliance produced and distributed branded premium items, including key chains, bumper stickers, and t-shirts.

First Pitch

A representative of MADD had the opportunity to be recognized prior to the game on the field.  This representative also threw out the ceremonial first pitch.

Public Address and Scoreboard Announcements

Each team recognized MADD and the PowerTalk21 initiative through a public address and scoreboard recognition during the game.