Alliance Highway Safety has been dedicated to promoting highway safety messages through partnerships with State Highway Safety Offices and organizations since 2002.  Alliance identifies and aggregates groups fitting the target demographic of a particular need area to create, implement and activate an effective campaign.  By essentially becoming an extension of the highway safety organizations staff Alliance is able to effectively changes the attitudes and behaviors of drivers leading to life saving results.

Justin McElroy

Event Coordinator




Justin was born in Atlanta, Georgia and raised in Crossville, Tennessee.  He graduated in May of 2019 from the University of Tennessee, Knoxville with a Bachelors Degree in Sports Management.  In college, Justin worked in the University of Tennessee’s athletic department in the Fan Experience office. Justin assisted with on-court/field promotions, the creation and implementation of marketing plans, and graphics generation. Justin’s passion for sports, specifically in marketing, and personal life experiences have led him to Alliance Highway Safety to spread safe driving messages through the unique platform that sporting events provide.