Alliance Highway Safety has been dedicated to promoting highway safety messages through partnerships with State Highway Safety Offices and organizations since 2002. Alliance identifies and aggregates groups fitting the target demographic of a particular need area to create, implement and activate an effective campaign. By essentially becoming an extension of the highway safety organizations staff Alliance is able to effectively changes the attitudes and behaviors of drivers leading to life saving results.
Ty'Quez Johnson is a recent graduate from Western Kentucky University who is working at Alliance as a marketing and event coordinator. Ty'Quez graduated from Western with a bachelors of science in Sports Management and a concentration in Marketing. Ty'Quez was born and raised in Nashville, Tennessee. With his degree in sports management and his experience with fan interaction, he hopes to continue his career at a marketing firm for a professional organization.