Alliance Highway Safety has been dedicated to promoting highway safety messages through partnerships with State Highway Safety Offices and organizations since 2002.  Alliance identifies and aggregates groups fitting the target demographic of a particular need area to create, implement and activate an effective campaign.  By essentially becoming an extension of the highway safety organizations staff Alliance is able to effectively changes the attitudes and behaviors of drivers leading to life saving results.

Nicole Choksi

Event Coordinator




Nicole was born and raised outside of Chicago, Illinois.  She graduated with a Bachelor’s degree in Interdisciplinary Studies from Arizona State in 2018 and with a Master’s Degree in Sports Marketing from the University of Alabama in 2019.  

While attending school, Nicole was an intern for the Arizona Coyotes for two seasons as well as an intern for University of Alabama Athletics.