Alliance Highway Safety has been dedicated to promoting highway safety messages through partnerships with State Highway Safety Offices and organizations since 2002.  Alliance identifies and aggregates groups fitting the target demographic of a particular need area to create, implement and activate an effective campaign.  By essentially becoming an extension of the highway safety organizations staff Alliance is able to effectively changes the attitudes and behaviors of drivers leading to life saving results.

Dustin Skilbred

Director of Operations



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Dustin brings years of experience in professional corporate, group, and sponsorship sales as well as a broad wealth of marketing experience through various platforms. Graduating from Pepperdine University in Malibu, California, Dustin attended Loyola Law School in Los Angeles, and worked for years in Beverly Hills law firms specializing in entertainment litigation, trademark, and copyright issues.

Upon entering a career in professional sports with the Nashville Sounds, Dustin quickly developed a passion for working with corporate and private groups, overseeing the club’s nationally acclaimed Faith Nights program, where he worked with over 3,000 churches from around Middle Tennessee. With a father who worked in law enforcement for 30+ years and with a broad range of political campaign work experience in multiple states, Dustin has a passion for public safety and the impact of a positive, reinforced message on individual lives. In addition, Dustin has worked to develop relationships with corporate groups and sponsorships throughout his sports marketing career.

Dustin serves as Marketing Manager for Alliance, focused on developing and maintaining corporate and sponsorship relationships for Alliance’s array of clients and venues. Dustin also oversees development, scheduling, planning, implementation and reporting of Alliance's events and campaigns throughout the year and oversees the hiring, training, and development of Alliance's event staff.